IMG Sports Media, part of IMG Worldwide, has signed the DVD license for The World's Strongest Man special "Thirty Years of Pain" to packaging and replication experts Brandedmedia. The deal marks Brandedmedia's first DVD distribution deal, which covers all territories worldwide, except North America.
The 1x70 takes a look back at the sporting competition World's Strongest Man, which celebrates its 30th anniversary this year.
The DVD is due to be released in the U.K. and Republic of Ireland in June.Labels: License Global Weekly E-news