Ergonomics is an element which could be advantageous to your packaging design. Depending on your product and its packaging, ergonomics could be something that you, together with our design team, need to consider when designing your packaging - good design is good business sense.
Think ergonomics doesn’t affect you? Take a look at this article and see how ergonomics has influences many of the products you use every day
http://news.bbc.co.uk/1/hi/magazine/8363862.stm