Packaging – Ask Yourself these Questions...

· What do I personally look for in a product’s packaging?

· Does the aesthetics of packaging influence my buying decision?

· Does the ergonomics of packaging influence my buying decision?

· Is it more important for a product to be displayed or protected?

· What do I want my product’s packaging to say about my company?

Answering some of these questions will help you understand what design, style and purpose you want for your own product.