Can you think of an example of a non-media product being wrapped in music packaging and sold to an entirely new generation of customers? Incongruous? Not at all. Innovative? Certainly. This is exactly what giant energy drink manufacturer Lucozade have done. In September 2011, Lucozade released seven limited edition bottles of the favourite energy drink with the face of contemporary musicians such as Tinie Tempah, Plan B and others, which ran in tandem with TV ad campaigns. Although this idea of merging is a good one, it is hardly unique. Another example of two industries successful merging for a one-off campaign is Pepsi and Karl Lagerfeld.
The media, and the music industry in particular, thrives on change and everyone is looking for the edge. brandedmedia, Basingstoke Hampshire manufacture an exciting range of music packaging products including the extensive CD Marketing Pack that, although compact, concertinas out to hold CDs and text information and the clever design of the CD Browser, brightly coloured fun Eco Trays holding six CDs in a neat and tidy design, plus many more great ideas. Find out how we can package your music today at brandedmedia at http://www.brandedmedia.net/ and remember to check out our super CD replication service, where each digitally mastered replica sounds every bit as good as the original. Let brandedmedia present your music professionally, stylishly and affordably.
