Game of Thrones fans are being given the chance to have a say in the cover design in
the Season 3 DVD box set of the popular fantasy drama. The box set is to feature the dragon shadow
image but the packaging released by Best Buy in the United States is in the
hands of the audience.
For the past two years, the nationwide retailers
box-set art has become a fan favourite and this time the fans themselves can
decide on the images featured via a social media site. There are three stylish choices to choose.
We love that Game
of Thrones fans are so passionate and vocal about our home entertainment
products and the reaction to the Best Buy exclusive packaging has been fantastic
for two years running, says the vice president of marketing for HBO Home
Entertainment, Meredith Vincent. This
is a fun and exciting way to reward fans and give them a direct voice into what
is being created for the next release.
HBO and Best Buy have tuned into the fact that DVD
packaging can have a massive impact and be almost as appealing and important as
the product it is showcasing. Brandedmedia has long
been aware of this truism, which is why companies frequently turn to this Basingstoke, Hampshire
company to ensure that the right packaging is used to grab the full
attention of their customer base.
